Author: Jay Shree Ram

Salesforce Unveils Marketing GPT and Commerce GPT: Revolutionizing Personalization with Generative AI

In today's digital landscape, businesses are constantly seeking ways to deliver personalized experiences to their customers. Salesforce, the global leader in CRM, has taken a significant step in this direction with the introduction of its latest generative AI products - Marketing GPT and Commerce GPT. These innovative solutions combine the power of generative AI with..

The Metropolitan Transportation Authority’s Customer Service Transformation with Salesforce

The Metropolitan Transportation Authority (MTA) is the largest transportation network in North America, serving over 15.3 million people across a 5,000-square-mile travel area surrounding New York City, Long Island, southeastern New York State, and Connecticut. In order to enhance customer experiences and streamline operations, the MTA implemented Salesforce's Customer Assistance System (Cassie) to power smarter,..

Xenoblade Chronicles: Embracing Nonbinary Representation in Gaming

Introduction In the vast world of gaming, representation and inclusivity have become increasingly important topics. One recent game that sparked controversy and conversation is Xenoblade Chronicles, particularly regarding the character A and their nonbinary identity. This article aims to explore the significance of nonbinary representation in gaming and the reactions it has garnered within the..

Global Trading Platform eToro: Revolutionizing Customer Service with Salesforce Data, AI, and CRM

Introduction In today's digital age, providing excellent customer service is paramount to building trust and loyalty. As customers become more connected and demanding, companies must leverage technology to enhance their customer service capabilities. One such company leading the way in customer service innovation is eToro, a global trading and investing platform. By investing in Salesforce's..