LG, a renowned brand in the television industry, is back with a bang in 2023 with its latest OLED TV lineup. These new models promise to be smarter, lighter, and significantly brighter than ever before. In this article, we will dive deep into the features and advancements that LG has introduced in its 2023 OLED TVs. From enhanced brightness and color mapping to AI-based picture improvement and gaming capabilities, LG has left no stone unturned in delivering an exceptional viewing experience.

The OLED Lineup

LG’s 2023 OLED lineup consists of four series: Z3, G3, C3, and B3. The flagship Z3 series offers 8K resolution, while the G3 and C3 series cater to the mid-range segment. The entry-level B3 series provides an affordable option for consumers. With the A series being discontinued, LG has focused on improving the features and performance of their OLED TVs across all series.

Z3 Series

The Z3 series is the cream of the crop, featuring 77-inch and 88-inch models. These TVs are equipped with the powerful a9 AI processor 8K Gen6, ensuring stunning visuals and seamless performance. Additionally, the Z3 series is the first to be certified for Quick Media Switching VRR (QMS-VRR), eliminating the annoying “black screen” when switching between HDMI-connected sources. It also comes with an ATSC 3.0 tuner, enabling viewers to enjoy next-gen digital broadcasts.

G3 Series

The G3 series offers a wide range of screen sizes, including 55-inch, 65-inch, 77-inch, and the impressive 83-inch model. Powered by the a9 AI processor 4K Gen6, these TVs deliver exceptional picture quality and fluid performance. One of the standout features of the G3 series is the Brightness Booster Max, which increases peak light output by 70% compared to conventional OLED models. This is achieved through a combination of hardware design and a light boosting algorithm. The G3 series also boasts a Zero Gap design, creating a seamless integration with the wall.

C3 Series

The C3 series is designed to cater to a wide range of consumers, offering screen sizes ranging from 42 inches to 83 inches. These TVs are equipped with the a9 AI processor 4K Gen6, ensuring smooth and immersive viewing experiences. The C3 series also features the Brightness Booster, which enhances the brightness levels for an even more vibrant picture. The use of a composite fiber material in the panel housing makes the C3 models lighter compared to their predecessors.

B3 Series

The B3 series is the entry-level option in LG’s OLED lineup, providing consumers with an affordable choice without compromising on quality. With screen sizes ranging from 55 inches to 77 inches, the B3 series is suitable for various room sizes and viewing preferences. Powered by the a7 AI processor 4K Gen6, these TVs deliver impressive performance and picture quality. While they may not have all the advanced features of the higher-end series, the B3 models still provide an excellent viewing experience.

Picture Performance and Enhancements

LG’s 2023 OLED TVs come with several enhancements to deliver exceptional picture quality and performance. The OLED Dynamic Tone Mapping Pro is a new feature that intelligently distributes brightness and color mapping over 20 blocks, resulting in more accurate and realistic images. The HDR Expression Enhancer further enhances the picture quality by providing object-based tone mapping and sharpness enhancement.

AI Super Upscaling and Gaming Capabilities

LG’s commitment to providing the best gaming experience is evident in their 2023 OLED TVs. All models are specced for gaming, with features like 120Hz, VRR, FreeSync Premium, and Nvidia G-Sync. The AI Super Upscaling feature, coupled with genre and scene detection, ensures that games are displayed in their full glory. This AI-based picture improvement is made possible by the new processors found in all of LG’s 2023 OLED TVs.

Audio Enhancements

LG has not only focused on delivering exceptional visuals but also on improving the audio experience. The WOW Orchestra feature allows for seamless integration between an LG soundbar and the TV’s built-in speakers. This creates a more immersive and synchronized audio experience. Additionally, the WOW Interface lets viewers configure soundbar audio settings directly on the TV’s screen, providing more control and customization options.

Wireless Lossless Audio Connection

LG’s 2023 OLED TVs have taken a step forward in audio connectivity with the introduction of WOW Cast. This feature enables a wireless lossless audio connection between the TV and LG soundbars. By eliminating the need for cables, users can enjoy high-quality audio without any hassle. This wireless connection ensures a seamless integration between the TV and soundbar, creating an immersive audio experience.

webOS: The Next Generation

LG’s webOS smart TV interface has undergone several improvements for the 2023 OLED TVs. The Home hub now shows recommended content for individual profiles, which can be customized with avatars. The addition of support for the Matter smart home standard makes it easier for users to integrate their TVs with other smart devices. LG has also introduced built-in microphones for hands-free voice control, making it more convenient to navigate and control the TV. The multi-view feature has been enhanced to support inputs from multiple HDMI sources, allowing users to view content from different devices simultaneously.

Personalized Picture Wizard

LG has introduced a new feature called Personalized Picture Wizard, which uses AI deep learning technology to learn the viewer’s preferences. This feature involves a six-step process where the viewer selects aspects of different onscreen images. The TV then analyzes this information and applies it to picture presets, ensuring a personalized and optimized viewing experience.


LG’s 2023 OLED TVs have raised the bar in terms of picture quality, performance, and user experience. With features like enhanced brightness, AI-based picture improvement, and gaming capabilities, these TVs provide an immersive and captivating viewing experience. The advancements in audio technology, including wireless lossless audio connection and improved soundbar integration, further elevate the overall entertainment experience. With the next-generation webOS interface and personalized picture presets, LG has made it easier and more convenient for users to navigate and customize their viewing preferences. Whether you’re a cinephile, a gamer, or simply looking for a top-of-the-line TV, LG’s 2023 OLED lineup has something to offer for everyone.