In today’s digital world, search engines play a crucial role in providing users with relevant and accurate information. Google, being the leading search engine, constantly strives to enhance its search experience for users. One of the recent developments by Google is the improvement of its Search Generative Experience (SGE) after a series of quality updates. In this article, we will delve into the updates made by Google to its SGE and explore the impact of these changes.

The Evolution of Search Generative Experience

Google has been working diligently on its Search Generative Experience to make it more comprehensive, engaging, and faster. The SGE is an AI-powered overview that provides users with relevant information based on their search queries. It utilizes a combination of algorithms and data sources to generate accurate and informative responses.

Over the past few weeks, Google has made significant improvements to its SGE, resulting in a more refined and effective search experience. These updates include enhancements to the AI algorithms, faster generation of AI snapshots, and the integration of additional data sources.

The Importance of Credible Sources

Accurate and credible sources are crucial for providing reliable information to users. In the past, there have been instances where the SGE responses did not include the complete list of sources, leading to potential inaccuracies. However, Google has acknowledged this issue and has been actively working on improving the citation of sources in SGE responses.

During our testing, we found that some of the sources mentioned in the SGE responses were incomplete. For example, when we queried about “Google Bard,” the response cited articles from four sources, but upon further investigation using the tool, we discovered that there were additional sources, such as PC Guide, that were not mentioned.

This discrepancy in citing sources can have significant implications for uncredited authors and publishers. It is crucial for Google to ensure that all sources are accurately mentioned to maintain transparency and give credit where it is due.

Sponsored Results in SGE Responses

Another notable change in the SGE is the appearance of sponsored results above some of the SGE responses. Previously, SGE responses would always appear first, but now, sponsored results from Google Ads may appear before the SGE response. This change indicates Google’s continued emphasis on monetizing search results and maximizing revenue opportunities.

For instance, when searching for “best SEO courses,” sponsored results appeared above the SGE response. Similarly, in a search for the “best place to buy a laptop,” sponsored shopping results were displayed before the SGE response with local search results. While this change may enhance Google’s advertising revenue, it can potentially impact the visibility and accessibility of the SGE responses.

Inclusion of Brand Websites in Sources

In an effort to provide users with a wider range of information, Google has started including more brand websites in the sources of SGE responses. Previously, the majority of sources linked to publisher websites, but now, we observed a shift towards including official or branded resources.

For example, when searching for “Google Search Console,” the SGE response included a source from Google Support. Similarly, when inquiring about the “biggest announcements from WWDC 2023,” the AI overview included a link to the Apple Vision Pro page. This inclusion of brand websites enables users to access information directly from the source, enhancing the credibility and reliability of the SGE responses.

Integration of Social Media in Sources

In addition to brand websites, we noticed an increase in the inclusion of social media results in the sources of SGE responses. Social media platforms play a significant role in providing real-time and user-generated data, making them valuable sources of information.

For instance, when we asked about the current Twitter API v2 pricing, one of the sources cited was a tweet. Similarly, when inquiring about the CTO of OpenAI, the response included the LinkedIn profile of Mira Murati. This integration of social media as a source acknowledges the importance of these platforms in providing up-to-date and relevant information to users.

Speed and Performance of SGE

While Google has made several improvements to the SGE, we did not notice a significant difference in terms of speed compared to previous versions. The response time of the SGE remained relatively consistent, indicating that further optimization may be required to enhance the speed and performance of the AI-generated responses.

However, it is important to note that overall, the SGE provided quick responses to our queries, even if there were certain cases where it couldn’t answer specific questions. The speed and efficiency of the SGE contribute to a seamless and user-friendly search experience.


Google’s continuous efforts to improve its Search Generative Experience demonstrate its commitment to providing users with accurate and valuable information. The recent updates to the SGE, such as the inclusion of credible sources, integration of brand websites and social media, and the appearance of sponsored results, contribute to a more comprehensive and dynamic search experience.

While there are still areas that require further optimization, such as the citation of complete sources and the speed of AI-generated responses, it is evident that Google is actively working towards refining the SGE. The future of the SGE holds promise, as it aims to deliver even more encompassing, engaging, and faster search experiences.

As users, it is important to be mindful of the evolving nature of search engines and stay informed about the updates and improvements being made. By leveraging the power of AI and machine learning, Google continues to shape the future of search, providing us with more accurate and relevant results.