Author: Jay Shree Ram

Meta’s New AI and VR Push: Celebrity-Influenced Chatbots and Next-Gen Smart Glasses

Introduction Meta, in partnership with Microsoft, has recently announced a range of new AI-based features, including chatbots and smart glasses. These advancements aim to enhance user experience and engagement across various platforms. By integrating Bing's real-time search information, Meta's AI assistants will be able to provide timely and accurate responses. Additionally, the introduction of AI-driven..

5 Essential Google Analytics Reports for PPC Marketers

In today's digital marketing landscape, data-driven decision-making is crucial for optimizing PPC campaigns. Google Analytics provides a wealth of information that can help PPC marketers understand their audience, refine their keyword strategy, and identify areas for improvement. In this article, we will explore five essential Google Analytics reports that every PPC marketer should know about...