Introduction

Affiliate tracking software is an essential tool for affiliate marketers looking to optimize their campaigns and drive better results. With the right software, you can track and analyze the performance of your affiliate programs, gain insights into your target audience, and make informed decisions about the products you promote.

In this comprehensive guide, we will explore the top 25 free and affordable affiliate tracking software options available in 2023. We’ll discuss their features, pricing, and benefits, helping you choose the right solution for your business. So, let’s dive in and discover the best affiliate tracking software to take your business to the next level.

Table of Contents

What is Affiliate Tracking Software?

Affiliate tracking software is a powerful tool that helps marketers monitor and analyze the performance of their affiliate marketing campaigns. It allows you to track the effectiveness of your affiliate programs, understand your target audience, and make data-driven decisions to optimize your campaigns.

Affiliate tracking software comes in various forms, including desktop applications, web-based platforms, and mobile apps. These tools provide you with insights into click-through rates, conversions, and other important metrics to help you gauge the success of your campaigns.

The primary goal of affiliate tracking software is to track and attribute sales and conversions to specific affiliates or marketing channels. By accurately tracking the performance of your affiliates, you can identify high-performing partners, optimize your campaigns, and increase your revenue.

Guidelines for Choosing the Right Affiliate Tracking Software

Choosing the right affiliate tracking software is essential to the success of your affiliate marketing campaigns. To help you make an informed decision, consider the following guidelines when evaluating potential solutions:

1. Identify Your Tracking Needs

Before selecting an affiliate tracking software, it’s important to identify your tracking needs. Determine whether you require basic analytics and reporting or more advanced features like multi-channel tracking and detailed data collection. Understanding your specific needs will guide you in choosing the right solution.

2. Evaluate Features and Options

Consider the features and options offered by different affiliate tracking software platforms. Look for scalability, API capabilities, and integrations with other tools and services. Ensure that the software aligns with your long-term goals and can accommodate your business requirements.

3. Assess Customer Service and Pricing

Customer service is crucial when it comes to affiliate tracking software. Look for vendors that offer reliable customer support to address any issues or questions you may have. Additionally, consider the pricing plans of different software solutions and evaluate their affordability and value for money.

By following these guidelines, you can select an affiliate tracking software that meets your business needs and helps you achieve your marketing goals.

Scaleo

Scaleo

Scaleo is a premium affiliate tracking software that provides powerful tools for affiliate businesses. It offers an all-in-one affiliate management software solution, making it the best affiliate network tracking software available. With Scaleo, you can create and manage unlimited affiliate campaigns, track affiliate sales, and streamline your affiliate business.

Key Features of Scaleo include:

  • Affiliate campaign management
  • Real-time reporting and analytics
  • Commission tracking and payouts
  • Fraud detection and prevention
  • Customizable affiliate dashboards
  • Integration with third-party platforms
  • API access for advanced customization
  • 14-day free trial with instant access to the dashboard

Scaleo is a SaaS vendor based in Europe. While their regular plans start at $299/month, they offer a free trial that allows you to test their top affiliate marketing software and experience its benefits for your business.

AffiliateWP

AffiliateWP is a fully-featured affiliate marketing plugin for WordPress. It provides a comprehensive solution for managing and tracking affiliate programs on your WordPress website. With AffiliateWP, you can easily enroll affiliates, track referrals, and handle affiliate payouts.

Key Features of AffiliateWP include:

  • Easy affiliate program setup
  • Real-time referral tracking
  • Affiliate coupon tracking
  • Affiliate link cloaking
  • Affiliate dashboard and reporting
  • Seamless integration with popular e-commerce platforms
  • REST API for advanced customization
  • Free version available with premium plans starting at $149/year

AffiliateWP is trusted by thousands of businesses, including MonsterInsights and AIO SEO. With its user-friendly interface and robust features, it is an excellent choice for WordPress users looking to manage and optimize their affiliate programs.

eLitius

eLitius is a free and open-source affiliate software that allows you to create and manage affiliate programs. It offers a customizable solution for tracking and managing affiliate sales, revenue, and commissions. With eLitius, you can implement various affiliate marketing strategies to increase traffic and conversion rates.

Key Features of eLitius include:

  • Customizable affiliate program setup
  • Real-time tracking and reporting
  • Affiliate sales and commission management
  • Integration with popular payment gateways
  • Multiple affiliate payout methods
  • Secure affiliate tracking system
  • Free to download with optional customization services
  • Suitable for businesses of all sizes

eLitius is a popular choice among bloggers and affiliate marketers due to its flexibility, scalability, and customizability. As an open-source solution, it allows for extensive customization and integration with other software and platforms.

LinkTrack

LinkTrack is a free link tracking service that allows you to track your affiliate links without any cost. It is a user-friendly affiliate marketing tool that assists you in managing your online campaigns and improving your marketing efforts. With LinkTrack, you can monitor and analyze the performance of your affiliate links for better optimization.

Key Features of LinkTrack include:

  • Free affiliate link tracking
  • Real-time click tracking
  • Detailed link conversion analytics
  • Customizable tracking parameters
  • User-friendly interface
  • Graphical tracking reports
  • Accurate tracking data
  • Free to use with premium features available

LinkTrack offers unlimited click tracking for free, making it an affordable choice for affiliate marketers. Its graphical tracking reports provide valuable insights into your link conversions, helping you make data-driven decisions to optimize your campaigns.

Peerclick

Peerclick is a free affiliate tracking software solution that focuses on real-time results and offers advanced features for tracking and optimizing your marketing campaigns. With Peerclick, you can monitor your affiliate marketing strategies, analyze campaign performance, and drive better results.

Key Features of Peerclick include:

  • Real-time affiliate tracking
  • Advanced traffic analysis
  • Fraud protection tools
  • Automatic campaign optimization
  • A/B testing for campaign optimization
  • Detailed performance reports
  • Integration with major advertising platforms
  • Free plan available with premium options

Peerclick provides powerful tools for affiliate marketers to track and analyze their campaigns. Its advanced targeting options, real-time performance reports, and fraud detection tools make it a reliable choice for optimizing your marketing efforts.

AffTrack

AffTrack is a 100% free affiliate tracking software that can be used as an enterprise SaaS solution for tracking and reporting links. It offers a straightforward and easy-to-use interface for tracking and managing affiliate links. AffTrack is especially popular in the US, where it serves as a reliable affiliate tracking software for businesses of all sizes.

Key Features of AffTrack include:

  • Free affiliate link tracking
  • Real-time analytics and reporting
  • Fraud detection and prevention
  • Customizable tracking parameters
  • Unlimited affiliate campaigns
  • Secure affiliate tracking system
  • Free to use for businesses in the US

AffTrack is an affordable choice for affiliate marketers looking for a simple and effective tracking solution. With its robust analytics and fraud detection features, it helps you optimize your affiliate campaigns and maximize your revenue.

WeCanTrack

WeCanTrack is a free affiliate software that helps scale and optimize marketing campaigns for affiliate publishers. It allows you to integrate affiliate sales data into popular analytics platforms like Google Analytics, Google Ads, Facebook, and Data Studio. With WeCanTrack, you can gain valuable insights into your affiliate conversions and optimize your marketing efforts accordingly.

Key Features of WeCanTrack include:

  • Integration with popular analytics platforms
  • Real-time affiliate sales tracking
  • Customizable affiliate tracking parameters
  • Data attribution for accurate tracking
  • Advanced campaign optimization tools
  • Affiliate sales data in one dashboard
  • User-friendly interface
  • Free WordPress plugin available

WeCanTrack offers a free affiliate tracking software solution that helps you streamline your marketing campaigns and improve your affiliate sales. With its integration capabilities and comprehensive tracking features, it is a valuable tool for affiliate publishers.

Cosmic AffiliateClick

Cosmic AffiliateClick is a free affiliate program script that allows for the simple creation of a commission-based affiliate program. It is an easy-to-use tool for setting up an affiliate program and incentivizing affiliates to promote your products or services.

Key Features of Cosmic AffiliateClick include:

  • Easy affiliate program setup
  • Commission-based affiliate program
  • Customizable commission structure
  • User-friendly affiliate dashboard
  • Automated commission tracking
  • Secure affiliate tracking system
  • Free to use and customize

Cosmic AffiliateClick is a free affiliate tracking software that provides a basic solution for managing your affiliate program. While it lacks advanced features, it is a suitable choice for businesses looking to start a commission-based affiliate program.

HitPath

HitPath is a multi-channel tracking platform that allows you to sign up affiliates, deploy affiliate programs, and accurately report all affiliate-related activities. It provides a comprehensive solution for managing your affiliate program and tracking the performance of your affiliates.

Key Features of HitPath include:

  • Multi-channel tracking capabilities
  • Affiliate program management
  • Real-time reporting and analytics
  • Advanced tracking and attribution features
  • Fraud detection and prevention tools
  • User-friendly interface
  • Reliable customer support
  • Free to use with premium options available

HitPath is a reliable affiliate tracking software that offers robust features for managing and optimizing your affiliate programs. With its multi-channel tracking capabilities and advanced reporting tools, it is a valuable tool for businesses looking to maximize their affiliate marketing efforts.

MPA3 Affiliate Tracking Script

MPA3 is one of the oldest affiliate tracking scripts available on the internet. It is a free affiliate tracking software that can be downloaded and used to track affiliate links. While it lacks advanced features, it can be customized and used as an affiliate network script to power your own affiliate network.

Key Features of MPA3 Affiliate Tracking Script include:

  • Free affiliate link tracking software
  • Customizable tracking parameters
  • Basic reporting and analytics
  • Flexible script for customization
  • Suitable for setting up an affiliate network
  • Free to download and use

MPA3 is a basic affiliate tracking software that can be customized and used as an affiliate network script. While it may require some technical expertise for customization, it offers a cost-effective solution for businesses looking to start their own affiliate network.

LeadDyno

LeadDyno is an affiliate tracking software that helps you set up and manage your affiliate program efficiently. It offers a user-friendly interface and a range of tools for tracking and managing your affiliates. With LeadDyno, you can gain insights into the performance of your affiliates and optimize your affiliate program for better results.

Key Features of LeadDyno include:

  • Easy affiliate program setup
  • Affiliate recruitment and management
  • Real-time tracking and reporting
  • Integration with popular e-commerce platforms
  • Automated affiliate payouts
  • API-integrated tools for efficiency
  • Reliable customer support
  • 30-day free trial with affordable pricing

LeadDyno provides a comprehensive solution for managing and optimizing your affiliate program. With its user-friendly interface and integration capabilities, it is an excellent choice for businesses looking to grow their affiliate channel.

Affiliates Manager

Affiliates Manager is a WordPress plugin that simplifies affiliate tracking and management on your WordPress website. It offers a range of features for tracking affiliate traffic, monitoring sales, and managing your affiliates. With Affiliates Manager, you can easily track the performance of your affiliates and reward them for their referrals.

Key Features of Affiliates Manager include:

  • Easy installation and setup
  • Real-time tracking of affiliate sales
  • Unlimited number of affiliates
  • Customizable commission structures
  • Detailed traffic and sales reports
  • Integration with popular e-commerce plugins
  • User-friendly affiliate dashboard
  • Free WordPress plugin with premium options available

Affiliates Manager is a popular choice among WordPress users due to its seamless integration with e-commerce platforms and user-friendly interface. With its comprehensive tracking and reporting features, it is an effective tool for managing your affiliate program.

ThirstyAffiliates

ThirstyAffiliates is a WordPress plugin that helps you manage and track your affiliate links within your WordPress website. It offers a range of features for link management, including link cloaking, link categorization, and link tracking. With ThirstyAffiliates, you can easily manage and optimize your affiliate links for better performance.

Key Features of ThirstyAffiliates include:

  • Easy installation and setup
  • Link cloaking for affiliate links
  • Link categorization for better organization
  • Real-time click tracking
  • Detailed link performance reports
  • Compatibility with popular WordPress themes
  • User-friendly interface
  • Free WordPress plugin with premium options available

ThirstyAffiliates is a valuable tool for WordPress users looking to manage and optimize their affiliate links. With its link tracking and reporting features, it helps you gain insights into the performance of your affiliate links and make data-driven decisions.

Affiliate Coupons

Affiliate Coupons is a WooCommerce plugin that allows you to create advanced coupons in your affiliate program. It offers a range of features for managing and tracking affiliate coupons, including detailed coupon usage statistics, customizable coupon templates, and integration with popular e-commerce platforms.

Key Features of Affiliate Coupons include:

  • Easy installation and setup on WooCommerce
  • Creation of advanced coupons for affiliates
  • Detailed coupon usage statistics
  • Customizable coupon templates
  • Integration with popular e-commerce platforms
  • User-friendly interface
  • Free WooCommerce plugin

Affiliate Coupons is a valuable tool for WooCommerce users looking to create and manage advanced coupons in their affiliate program. With its detailed coupon usage statistics and customizable templates, it helps you optimize your affiliate marketing efforts.

Tracking Code Manager

Tracking Code Manager is a WordPress plugin that allows you to manage all third-party tracking codes and scripts in one place. It provides a user-friendly interface for adding, removing, and updating tracking codes on your website. With Tracking Code Manager, you can easily manage all your tracking codes without the need for technical expertise.

Key Features of Tracking Code Manager include:

  • Easy installation and setup on WordPress
  • Management of all third-party tracking codes
  • User-friendly interface for code management
  • Compliance with global privacy laws
  • Customization options for code placement
  • Real-time updates and troubleshooting
  • Free WordPress plugin

Tracking Code Manager is a valuable tool for WordPress users looking to manage their tracking codes efficiently. With its user-friendly interface and compliance with privacy laws, it ensures accurate tracking and optimal performance of your affiliate campaigns.

Easy Affiliate Links

Easy Affiliate Links is a WordPress plugin that helps you manage and cloak all your affiliate links within your WordPress website. It offers a range of features for link management, including link cloaking, link organization, and link tracking. With Easy Affiliate Links, you can easily manage and optimize your affiliate links for better performance.

Key Features of Easy Affiliate Links include:

  • Easy installation and setup on WordPress
  • Cloaking of affiliate links for better aesthetics
  • Organization of affiliate links by categories
  • Real-time click tracking
  • Detailed link performance reports
  • Compatibility with popular WordPress themes
  • User-friendly interface
  • Free WordPress plugin

Easy Affiliate Links is a valuable tool for WordPress users looking to manage and optimize their affiliate links. With its link cloaking and tracking features, it helps you keep your affiliate links organized and gain insights into their performance.

Affiliate Power

Affiliate Power is a free WordPress plugin designed for affiliates who want to monetize their WordPress websites. It imports affiliate network sales data and provides up-to-date income reviews and statistics directly in your WordPress backend. With Affiliate Power, you can easily track your affiliate earnings and make informed decisions about your marketing strategies.

Key Features of Affiliate Power include:

  • Easy installation and setup on WordPress
  • Import of affiliate network sales data
  • Real-time income reviews and statistics
  • Integration with popular affiliate networks
  • User-friendly interface
  • Free WordPress plugin

Affiliate Power is a valuable tool for WordPress users looking to track their affiliate earnings and optimize their marketing strategies. With its integration capabilities and real-time statistics, it helps you stay informed about your affiliate performance.

MyAP

MyAP is a free affiliate app designed for enterprise-level retailers looking to grow their affiliate channel. It offers a range of features for managing and scaling your affiliate program, including affiliate recruitment, performance tracking, and commission management. With MyAP, you can streamline your affiliate program and drive better results.

Key Features of MyAP include:

  • Free affiliate app for enterprise-level retailers
  • Affiliate recruitment and management
  • Real-time performance tracking
  • Commission management and payouts
  • Integration with popular e-commerce platforms
  • User-friendly interface
  • Free app

MyAP is a valuable tool for retailers looking to grow their affiliate channel. With its comprehensive features and user-friendly interface, it helps you manage and optimize your affiliate program for maximum results.

ULUD

ULUD is a versatile platform for managing mobile and web marketing partnerships. It offers a range of features for managing and optimizing your marketing relationships, including affiliate partnerships, influencer campaigns, and agency collaborations. With ULUD, you can maximize your ROI and drive better results from your marketing efforts.

Key Features of ULUD include:

  • Management of mobile and web marketing partnerships
  • Affiliate partnership management
  • Real-time tracking and reporting
  • Fraud detection and prevention tools
  • Integration with popular advertising platforms
  • User-friendly interface
  • Free plan available

ULUD is a comprehensive platform for managing and optimizing your marketing partnerships. With its advanced features and real-time tracking capabilities, it helps you streamline your marketing efforts and drive better results.

Skro

Skro is a cloud-hosted affiliate campaign tracking and analytics platform. It is designed for affiliate marketers and media buyers to track and analyze their online campaigns. With Skro, you can monitor the performance of your campaigns, optimize your marketing strategies, and drive better results.

Key Features of Skro include:

  • Cloud-hosted affiliate campaign tracking
  • Real-time analytics and reporting
  • Advanced targeting and segmentation options
  • Fraud detection and prevention tools
  • User-friendly interface
  • Free plan available

Skro is a valuable tool for affiliate marketers and media buyers looking to track and analyze their online campaigns. With its advanced features and real-time analytics, it helps you optimize your campaigns and maximize your ROI.

NiftyStats

NiftyStats is a desktop utility that automatically downloads stats from your affiliate programs and PPC campaigns. It offers a range of features for tracking and analyzing your affiliate data, including automated data collection, detailed reports, and performance metrics. With NiftyStats, you can gain valuable insights into your affiliate campaigns and make data-driven decisions.

Key Features of NiftyStats include:

  • Desktop utility for affiliate data collection
  • Automated stats download from affiliate programs
  • Detailed reports and performance analysis
  • Customizable data filters and segmentation
  • User-friendly interface
  • Free desktop app

NiftyStats is a valuable tool for affiliate marketers looking to track and analyze their affiliate data. With its automated data collection and detailed reports, it helps you gain insights into your performance and optimize your affiliate campaigns.

GoAffPro

GoAffPro is the easiest way to set up an affiliate program for your e-commerce website. It offers a range of features for managing and optimizing your affiliate program, including affiliate recruitment, performance tracking, and commission management. With GoAffPro, you can streamline your affiliate program and drive better results.

Key Features of GoAffPro include:

  • Easy installation and setup on your e-commerce website
  • Affiliate recruitment and management
  • Real-time performance tracking and reporting
  • Commission management and payouts
  • Integration with popular e-commerce platforms
  • User-friendly interface
  • Free plan available

GoAffPro is a valuable tool for e-commerce website owners looking to set up and manage their affiliate program. With its user-friendly interface and comprehensive features, it helps you optimize your affiliate marketing efforts and drive better results.

Offer18

Offer18 is an affiliate marketing platform that allows you to track, manage, and promote your affiliate campaigns. It offers a range of features for optimizing your affiliate marketing efforts, including campaign tracking, affiliate management, and commission tracking. With Offer18, you can streamline your affiliate campaigns and drive better results.

Key Features of Offer18 include:

  • Campaign tracking and optimization tools
  • Affiliate management and recruitment
  • Real-time performance tracking and reporting
  • Commission tracking and payouts
  • Integration with popular advertising platforms
  • User-friendly interface
  • Free trial with affordable pricing

Offer18 is a valuable tool for affiliate marketers looking to track and optimize their campaigns. With its comprehensive features and real-time tracking capabilities, it helps you drive better results from your affiliate marketing efforts.

Reditus

Reditus is an affiliate management tool for B2B SaaS companies. It offers a range of features for managing your affiliate partnerships and growing your network. With Reditus, you can recruit new affiliates via their marketplace and expand your reach outside your own network.

Key Features of Reditus include:

  • Affiliate marketplace for recruiting new affiliates
  • Affiliate management and tracking
  • Real-time performance tracking and reporting
  • Integration with popular advertising platforms
  • User-friendly interface
  • Free plan available

Reditus is a valuable tool for B2B SaaS companies looking to manage and grow their affiliate network. With its affiliate marketplace and comprehensive tracking features, it helps you expand your reach and drive better results.

PrettyLinks

PrettyLinks is a WordPress plugin that allows you to create and manage affiliate links within your WordPress website. It offers a range of features for link management, including link masking, link cloaking, and link tracking. With PrettyLinks, you can easily manage and optimize your affiliate links for better performance.

Key Features of PrettyLinks include:

  • Easy installation and setup on WordPress
  • Link masking and cloaking for better aesthetics
  • Real-time click tracking
  • Detailed link performance reports
  • Compatibility with popular WordPress themes
  • User-friendly interface
  • Free WordPress plugin with premium options available

PrettyLinks is a valuable tool for WordPress users looking to manage and optimize their affiliate links. With its link masking and tracking features, it helps you keep your affiliate links organized and gain insights into their performance.