10 Best Conversion Tracking Software & Tools to Try in 2024

Conversion tracking software plays a crucial role in helping businesses measure and optimize their digital marketing efforts. By identifying which activities generate the most conversions and assigning monetary value to campaigns, businesses can make data-driven decisions to improve their return on investment (ROI). While tools like Google Analytics and pixel tracking software are commonly used for conversion tracking, there are several other powerful options available in the market. In this article, we will explore the 10 best conversion tracking software and tools to try in 2024.

1. Scaleo

Scaleo is an innovative affiliate marketing software that offers comprehensive conversion tracking capabilities. It can be used to power affiliate programs or as a stand-alone platform for creating your own affiliate network. With Scaleo, advertisers can maximize their ROI by managing and optimizing their affiliate partnerships. The software provides powerful tools for conversion tracking, onboarding affiliates, and rewarding them based on performance. Scaleo also offers a fully configurable SaaS platform with extensive API integrations, allowing users to collaborate effectively with a wide range of partners across multiple channels. The software prioritizes data security and maintains high-security standards to protect customer data.

2. Google Analytics

Google Analytics is a widely used online analytics tool that provides conversion tracking metrics and insights. It allows businesses to measure their advertising ROI and track various digital marketing activities, such as Flash, video, and social networking sites. Google Analytics offers a built-in conversion tracking system that logs pre-defined goals, providing a clear overview of conversions, sales, and leads. With Google Analytics, businesses can analyze their website’s performance, understand audience behavior, and set up funnel analysis tools. The tool is free to use, with a premium version, Google Analytics 360, available for enterprise-level businesses.

Original conversion tracking from Google Analytics

While Google Analytics is an excellent tool for tracking online conversions, it may not be sufficient for tracking offline conversions like phone calls or in-store visits. Google Analytics goals provide valuable insights into website performance and campaign effectiveness, but they do not provide in-depth information about visitor behavior. To gain a comprehensive view of conversion data, integrating Google Analytics with other conversion tracking tools is recommended. This integration allows businesses to optimize campaigns for better online and offline results, making more informed decisions based on real-time data.

3. Kissmetrics

Kissmetrics is a human-centric analytics solution that helps businesses identify, understand, and improve their conversion rates. It provides a complete picture of customer attribution data, enabling businesses to track a user’s full customer journey across devices. Kissmetrics offers insights into customer behavior, from anonymous website visits to signups and post-signup activities. By analyzing this data, businesses can identify drop-off points and make informed decisions to improve their conversion rates. Kissmetrics provides valuable information to optimize merchandise and make better business decisions.

4. Attention Insight

Attention Insight is an AI-driven heatmap tool that helps businesses understand how users engage with their websites. It allows businesses to create heatmaps of videos embedded in web pages, unlike other heat mapping tools. Attention Insight assigns attention points to any area of a website, including critical features like call-to-action buttons. The tool also includes a contrast tester, ensuring that websites are usable and readable. By analyzing user engagement, businesses can improve the user experience, increase conversions, and optimize their websites accordingly.

5. Crazy Egg

Crazy Egg is an optimization tool that provides valuable insights into user behavior. It offers click reports, heat maps, and scroll maps to help businesses understand how their customers interact with their websites. Crazy Egg tracks customers’ entire sessions on a website, providing information about their tendencies and identifying areas where visitors abandon the buying journey. By overlaying visitor actions on web pages, businesses gain important data to optimize their websites and increase conversions. Crazy Egg offers features such as heat maps, scroll maps, A/B testing, confetti reports, and more.

6. OptimizePress

OptimizePress is a WordPress toolbox for conversion tracking, specifically designed for creating conversion-optimized pages like landing pages and sales pages. The tool offers a drag-and-drop page builder that allows businesses to easily design attractive and highly customizable pages without coding. OptimizePress also provides features for WordPress funnels, A/B testing, and integration with popular email marketing solutions and CRMs. With OptimizePress, businesses can create pages that are optimized for conversions, making it easier for them and their customers to sell digital products.

7. Unbounce

Unbounce is an AI-powered landing page builder that offers smart features for conversion tracking. It allows businesses to quickly create dedicated, conversion-focused landing pages without the need for coding. Unbounce offers a wide selection of attractive and highly customizable page designs, along with a drag-and-drop page builder for easy arrangement of elements. The tool also provides AI-powered features to optimize landing pages and improve conversion rates. With Unbounce, businesses can create landing pages that deliver engaging customer experiences and drive conversions.

8. Google Optimize

Google Optimize is an A/B testing tool that helps businesses increase conversion rates and enhance visitor satisfaction. It allows businesses to test different combinations of website content on different pages and evaluate their performance against predefined targets. Google Optimize integrates seamlessly with Google Analytics, allowing businesses to track and measure the results of their tests. Businesses can use their Analytics goals as targets for experiments and specify which audience segments should participate in split tests. Google Optimize is free to use, with a premium version, Google Optimize 360, available for enterprise-level businesses.

9. BuzzSumo

BuzzSumo is a content marketing tool that can help businesses improve their conversion rates by optimizing their website’s content. The tool allows businesses to discover viral content and stay ahead of the competition with trend analysis and search tools. BuzzSumo offers robust monitoring features, allowing businesses to track brand and competitor mentions online. By analyzing backlink profiles and content performance, businesses can optimize their content marketing campaigns for better conversions. BuzzSumo offers both free and paid subscription plans, with varying levels of features and access.

10. ClickerVolt

ClickerVolt is a pixel tracking software specifically designed for affiliates and performance marketers. The tool allows businesses to track and monitor conversions from popular CPA or traditional affiliate networks. ClickerVolt automates the process of attaching unique tracking IDs to affiliate links, providing real-time conversion notifications. The software integrates with a wide range of affiliate networks and tools, making it a versatile solution for tracking conversions. ClickerVolt offers a free version with all features available, while support is available as a paid option.

Conclusion

Choosing the right conversion tracking software is essential for businesses looking to optimize their digital marketing efforts and improve their conversion rates. The 10 software and tools mentioned in this article offer robust features and capabilities to help businesses track, measure, and optimize their conversions. Whether it’s affiliate marketing, website optimization, or content marketing, businesses can find suitable solutions to meet their specific needs. By leveraging these tools, businesses can make data-driven decisions, improve their ROI, and achieve better results from their digital marketing campaigns.

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